
Assessing Opportunities for Digital Solutions on Insurance Claim Journey
Background
One of the top-five financial services in the world wishes to create a seamless customer claim journey to help driving customer engagement, loyalty and trust, which boosts company’s image and the bottom-line.
Objective
To assess opportunity on providing digital solutions on claim journey by developing in-house platform, replacing current Third-Party Administrator (TPA)’s role.
Challenges
Highly regulated industry, deal with ethical issue (data privacy), weak commitment to build collaboration on data system integration across parties
How We Do It
Conducting In-depth Interview sessions with multi-parties – i.e., customers, salesforces, panel providers, both for individual and corporate targets
Exposing some ideas for digital solutions as a ‘springboard’ to stimulate participants to come-up with any creative solutions which relevant with their needs
Solution
Results provide a guidance for Client to take necessary actions and some new ideas/ solutions on each stage of overall claim journey.