XYZ-merchants’ Technology Ecosystem Study
Background
One of the start-up unicorns in Indonesia is in the process of developing a strategic plan to acquire and grow merchants on their own platform.
Objective
To define merchant segment groups based on their business needs and identify the size of opportunity
To capture merchant’s experience and satisfaction including pain points in using Client’s merchant-facing products
Challenges
Client needs to understand what factors drive merchant’s business growth. Does technology adoption contribute to growth, and how determining is it?
Client needs to identify which segment they should focus-on to, by identifying the key determinants of growth
How We Do It
We talked to business owners to identify potential opportunities as well as barriers for Clients to acquire more merchants and expanding offerings
Some concepts on merchant-facing products incl. POS payment and promotion platforms were evaluated
Solution
We helped Client to identify possible key determinants/ independent variables of growth incl. source of capital, management style, sales target, attitude towards technology and digital as a base to shape segments