Proposition and Usability Testing on New Digital Payment Method
Background
One of the biggest financial institutions in the world is planning to launch new payment solution in digital platforms
Objective
Assessing end consumers’ acceptance towards the idea of taking ‘aggregator’ role in introducing new payment method on digital platform
Challenges
How to best-fit the proposed idea whilst market is already occupied with various online payment methods: from banking (card payment, transfer, virtual accounts) and non-banking institution (via e-wallet)
How We Do It
One-on-one usability testing with consumers; showing app prototype (using Figma app)
Solution
Client gets many insights on understanding cultural-based habit and attitude choosing payment method, which provides concrete corrective actions on features and benefits offered.