Finding Innovation Ideas on ICT-related Product Solutions amongst Small-Medium Enterprises
Background
Client – one of the telco players in Indonesia plans to offer ICT-related solutions, targeting to small enterprises in Food & Beverage, Retail & Trading, and Education industries.
Objective
To understand triggers and barriers on ICT-related product solutions which support targets’ internal business process in order to maximize their business revenue.
To identify any ‘white space’ for upcoming ICT-related product solutions
Challenges
How to change mindset from sales/ revenue-focus to business growth-focus by capitalizing more on the ICT-related solutions, given current limited resources/ capital.
How We Do It
Conducting In-depth Interviews amongst owners of small enterprises across industries by assessing several research stimulus i.e., concept ideas on several ICT-related product solutions.
Solution
Client identified common needs emerged on the ‘productivity’ software/ solution which support collaboration across functions and seamless internal business process.